Pakistan's Trusted Online Beauty Store
100% Original Cosmetics · Delivered Nationwide
Shop by Concern
Beauty Isn't One Size Fits All.
Your skin, hair and style are unique. That’s why we curate six essential beauty categories — each with products that truly work.
You’ve been told great skin is just genetics — but that’s only half the story.
The bigger picture? Your beauty is a reflection of your whole routine.
Cleansing, hydration, sun protection, the products you choose and how consistently you use them all shape how your skin and hair look and feel.
Shop by Category
Featured Categories
Discover curated beauty essentials for every step of your routine.
Skin Care
17 Products
Makeup
11 Products
Hair Care
9 Products
Serums
3 Products
Lipsticks & Lip Care
3 Products
Foundation & Concealer
2 Products
Eye Makeup
3 Products
Perfumes & Fragrances
3 Products
Facial Kits
2 Products
Sunscreen
1 Products
Moisturizers
2 Products
Hair Oils
3 Products
Branded Face Wash
2 Products
Beauty Tools & Accessories
3 Products
Curated Routines
Choose a Routine Built for You.
Skin Care Routine
Cleanse, treat, hydrate and protect — everything you need for clear, glowing skin.
Makeup Essentials
Foundation, lips and eyes — flawless everyday glam with authentic makeup.
Hair Care Ritual
Shampoos, oils and colour that keep every hair type strong, shiny and healthy.
100% Original Guarantee
Authentic products, or your money back.
Customer Favourites
Best Sellers.
Our most-loved products, chosen again and again.
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Amber Oud Eau de Parfum
Price range: ₨ 4,250 through ₨ 7,950 Select options This product has multiple variants. The options may be chosen on the product page -
Glam Essentials Makeup Kit
Original price was: ₨ 5,950.₨ 4,950Current price is: ₨ 4,950. Add to cart -
Hydra Gentle Foaming Face Wash
Original price was: ₨ 1,450.₨ 1,250Current price is: ₨ 1,250. Add to cart -
Pro Makeup Brush Set – 12 Pcs
Original price was: ₨ 3,450.₨ 2,950Current price is: ₨ 2,950. Add to cart
Customer Love
Real Customers. Real Results.
Customer Name
“Replace this text with a real review from one of your customers — copy it from your WhatsApp, Instagram or product reviews.”
Glowing Skin100% OriginalFast Delivery
Using Niacinamide Clear Skin Serum
Customer Name
“Replace this text with a real review from one of your customers — copy it from your WhatsApp, Instagram or product reviews.”
Long LastingRich ColourAuthentic
Using Velvet Matte Lipstick
Customer Name
“Replace this text with a real review from one of your customers — copy it from your WhatsApp, Instagram or product reviews.”
Softer HairLess FrizzGreat Value
Using Botanical Repair Shampoo
Our Promise
Results Over Shortcuts.
No false promises. No wishful thinking. Just authentic products and simple routines that deliver visible change.
01
Week 1–2
Skin feels cleaner, softer and better hydrated as your new routine settles in.
02
Week 4–6
Visible improvement in glow, texture and tone with consistent daily use.
03
8+ Weeks
Keep your routine going to maintain healthy, radiant results.
Individual results may vary depending on skin type and consistency of use.
Just Landed
New Arrivals.
Fresh launches and the latest additions to Beauty Serena.
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Midnight Bloom Perfume Mist
Price range: ₨ 1,650 through ₨ 1,990 Select options This product has multiple variants. The options may be chosen on the product page
100% Authentic
Authentic. Always.
Every product at Beauty Serena is sourced from trusted suppliers and checked before dispatch — so you get the real thing, every single time.
Why Beauty Serena
We're Trusted for a Reason.
Premium beauty with the care, quality and service you deserve.
100%
Original, authentic products
COD
Cash on Delivery across Pakistan
7-Day
Easy returns & exchanges
Free
Delivery on orders above PKR 3,000
Limited Time Offer
Up to 30% Off Beauty Favourites.
Beautiful savings on premium products — while stocks last.
Special Offers
Sale Picks.
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Amber Oud Eau de Parfum
Price range: ₨ 4,250 through ₨ 7,950 Select options This product has multiple variants. The options may be chosen on the product page -
Ceramide Barrier Moisturizer
Original price was: ₨ 2,350.₨ 1,990Current price is: ₨ 1,990. Add to cart -
Daily Sunscreen SPF 50 PA++++
Original price was: ₨ 1,850.₨ 1,650Current price is: ₨ 1,650. Add to cart -
Glam Essentials Makeup Kit
Original price was: ₨ 5,950.₨ 4,950Current price is: ₨ 4,950. Add to cart
Need Answers?
The Most Common Questions.
Yes. Every product at Beauty Serena is 100% authentic, sourced from trusted suppliers and checked before dispatch.
Yes, Cash on Delivery is available nationwide across Pakistan.
Orders are usually processed within 1–2 working days and delivered within 2–4 working days, depending on your city.
Standard delivery is PKR 250. Delivery is free on orders above PKR 3,000.
Returns or exchanges are accepted within 7 days of delivery. Products must be unused, sealed and in their original packaging. Damaged or wrong items are replaced or refunded at no extra cost.
Message our beauty team on WhatsApp at 0316 6614344 for personal product recommendations.
Personal Beauty Advice
Need Help Choosing the Right Product?
Chat with our beauty experts on WhatsApp for recommendations, order help and quick support — 0316 6614344
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